Events

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Most women business owners don’t realize they have a silent business partner, the IRS. Traditional retirement strategies often create “optional taxes,” taxes that aren’t required but that most people unknowingly opt to pay. In this session, Karen Stawicki reveals how tax deferral can quietly turn into one of your largest lifetime expenses and why today’s low-tax environment creates a rare planning opportunity. You’ll learn how intentional positioning can move the IRS to the back of the line and help you legally pay the least amount of tax possible, without sacrificing control, liquidity, or confidence.

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If you want your business to be found, trusted, and chosen in the AI era—this is the session to attend. Discover how to leverage GEO (Generative Engine Optimization) to increase your visibility across AI-driven platforms and turn those answers into real traffic, leads, and credibility. We’ll break down what’s changing, what actually influences AI recommendations, and the practical steps you can take immediately—without needing a massive team or a technical overhaul.

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Invest 45 minutes and walk away with a sharper understanding of your customers, a toolkit to ask the right questions, and a practical plan to turn insights into business results. Almost every business owner claims to know their customer, few truly do. This session taps into the power of primary customer research. Join us for a practical, eye-opening exploration of what research really means and why it’s the missing link between data and decisive, customer-centric action.