Only 3% of business investment goes to women, and that’s a problem for everyone. Considering women represent over 40 percent of all entrepreneurs in the country, a lot more needs to be done. Everything we know about business tells us that more investment in women means more than innovation and reach in an industry, it also provides economic growth and social benefit for the nation. After all, who better to cater to the female half of the world’s population than women? And women, by the way, make 80 percent of purchasing decisions in the home. In fact, Morgan Stanley estimates that investors are missing out on businesses worth $4 trillion in revenue annually by not investing in more female- and minority-led enterprises. Joining us today to highlighting female founders who are paving the way for the next generation of glass-ceiling-smashers and helping female founders access needed investment capital, please help me welcome Liz Kennedy, someone who overcame the odds, raised funding and is now leading a successful company.
