The Secrets of Creating a Strong Personal Brand

What is your brand? What do you stand for?

Many people struggle to build a meaningful brand – what you stand for – the things people associate you with when they think of you. A strong brand is memorable; it stands out; it tells your story; it highlights your expertise. Especially in the digital world in which we live, play, and work your brand is important. It is distinct and sets you apart from others.

A personal brand is the package of character traits and capabilities that make you who you are, expressed in a way that others can understand right away. It’s what you project to the world as the most accurate view of who you are, what you stand for and the value you bring. It’s about believing in the best version of yourself and articulating it to those who matter.

In today’s podcast, Debra Wheatman will discuss the various aspects of brand building, including actionable strategies that will enable you to develop, manage, maintain, and grow your brand to realize personal and professional success. With more than 17 years of experience, Debra shares tactics that enable people to facilitate meaningful interactions that leave lasting impressions. Listen in!

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