The Secrets of Personal Branding on Social Media

Your online social media profile may be as important as your resume if you are looking for a new job or to change careers. Did you know that 85% of employers are currently using social media networks such as LinkedIn, Facebook, and Twitter for hiring, according to a survey by the Jobvite.  And, nearly 60% of employers have hired through social media networks.  So, its clear that employers are frequently using social media networks to find candidates for employment, rather than going through resumes or searching job websites.

But, how can you develop a compelling online brand for yourself?  How can you define the areas in which you specialize, distinguish you from others, and persuasively convey the value you can bring and have brought to past employers?  Find out the secrets to crafting a social media profile that helps you get found and helps showcase your business credibility and stand out from the competition.  Remember, your social media profile is a way of engaging with people who often become valuable connections and customers – and maybe your next employer!

Today, we’ll talk to Deb Krier, LinkedIn strategist, marketing professional, social media adviser, professional speaker and trainer, about how to position yourself as an expert in your field in social media and make valuable connections to accelerate your success!

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