Amplify Your Influence – Master Your Reputation and Executive Branding

A good professional reputation can affect your customer base, growth and profits. In a highly competitive environment, your reputation can help people choose your services, even if you offer premium pricing!  A business with a strong reputation can also:

• Attract better people or opportunities
• Command a larger salary or selling price
• Attain leadership roles and influence
• Keep loyal customers who buy more products and services
• Gain new customers who value a company’s standing
• Promote funding and better sales figures
• Lead to better market values and lower capital costs

Importantly, the online image of you, or your business, often directly relates to reputation. Presenting a professional image across social media accounts, marketing materials, and your professional website can show careful planning and thoughtful professionalism – and builds your reputation.

And, your professional brand is inextricably linked to your reputation.  It is the combination of your expertise, your character, the values you present, and the impression you leave on others.  Actively building your professional brand is an empowering process of purposeful and intentional choices. Doing so can give you control over your professional development, network and overall well-being. It can even make you more visible in your current position.

Like with anything in your business, however, building your professional brand isn’t a one-time thing. It will take time and effort, and it requires consistent refinement and development. Thankfully, there are actions you can take daily to help you define, develop, and communicate your professional brand.  And, today, we have two experts to help you in that process – Karen Hall and Carol Kaemmerer!

This is a LeadHERship Global event and is open to all members of LeadHERship and prospective members. Guests, either women or men, may attend up to two of our events without being a member. Our membership is only open to women.