Mistakes Leaders Make on LinkedIn — and How to Correct Them

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LinkedIn is the way many people are forming first impressions of us today. But very few of us have LinkedIn profiles we are proud of.   Have you ever been concerned that your LinkedIn profile is not “ready” to attract new customers or partners, or been embarrassed that the corporate leadership of a company to whom you’re pitching is checking out your profile?

In this session, executive branding coach Carol Kaemmerer will share some of the most common ways leaders bruise their personal brand on LinkedIn – and what to do instead to ensure that your online brand contributes positively to your reputation and business success.

1. Learn the secret to being memorable on this important business platform
2. A strategy for identifying your personal brand and honing your messaging
3. The opportunity for customizing your LinkedIn URL
4. How and why to re-visit your Skills section and how it adds value to your brand