A great story is powerful and moving. It has heart and soul. The stories you tell don’t all have to move people to laughter or tears, they just have to be authentic, open, and honest. Brand storytelling is no longer a nice to have. It is a need to have, and what will ultimately maximize your business’s visibility, profit, and impact. Treat it as a compass for your marketing strategy, and the result will be a brand that is as profitable as it is captivating. Show that your company and your customers are real people with real stories to tell. Share what your brand is all about: your core values, purpose, beliefs, and mission. Create and share content, cultivate an active community, and tell the stories that matter to them. Today, Karen Somers, an award-winning producer, director, writer and filmmaker will tell you the secrets to bringing your brand to life through authentic brand storytelling.
