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A good professional reputation can affect your customer base, growth and profits. In a highly competitive environment, your reputation can help people choose your services, even if you offer premium pricing! Presenting a professional image across social media accounts, marketing materials, and your professional website can show careful planning and thoughtful professionalism – and builds your reputation. Building your professional brand takes time and effort, and it requires consistent refinement and development. Thankfully, there are actions you can take daily to help you define, develop, and communicate your professional brand. And, today, we have two experts to help you in that process – Karen Hall and Carol Kaemmerer!