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LinkedIn is the way many people are forming first impressions of us today. Have you ever been concerned that your LinkedIn profile is not “ready” to attract new customers or partners, or been embarrassed that the corporate leadership of a company to whom you’re pitching is checking out your profile? In this session, executive branding coach Carol Kaemmerer will share some of the most common ways leaders bruise their personal brand on LinkedIn – and what to do instead to ensure that your online brand contributes positively to your reputation and business success.