How to Use Publicity to Boost Leads, Visibility and Profits
October 10 @ 4:00 pm - 5:00 pm CDT
Discover how to be the #1 Influencer and leader in your industry by boosting your credibility and amplifying your media visibility. Based on her international bestseller, Guerrilla Publicity, Jill Lublin shares simple strategies and provides cost-effective short‐term, doable tactics. Helping you understand what the media is looking for, so you and your brand can stand out, get noticed and go from unknown to newsworthy.
1) Understand the real purpose of publicity- To boost your credibility and amplify your visibility.
2) Uncover your “Oooooo, Ahhhhhh!” factor. Find the Wow! that sets you apart from the crowd.
3) You are the news! Craft a riveting message that lets others know who you are and what you do.
4) Simplify! Learn how the pros mesmerize the masses by tailoring their message to the level of a five-year-old.
5) Pass the all-important “Who cares?” test by showcasing your expertise in a way that commands attention.
