How Purpose Driven Companies Can Have a Competitive Advantage

Nearly 80% of business leaders recently surveyed by PwC believe that an organization’s purpose is central to business success, yet 68% shared that purpose is not used as a guidepost in leadership decision making processes within their organization.

Customers view purpose-driven brands as being more caring and, as a result, are more loyal to them. Cone and Porter Novelli consumer research showed that 67% of people feel companies with a purpose care more about them and their families. 79% said they’re more loyal to purpose brands, and 73% said they would defend them. Another 67% said they are more willing to forgive such a company for a mistake.

These days, purpose is becoming increasingly mainstream. Yet, there is a gap between what business leaders believe their purpose to be and what their behaviors suggest their purpose truly is. So, how do organizations pursue purpose successfully, and communicate their purpose clearly?

Leaders at companies, global brands, nonprofits, and everyone in between are asking that important question: what is a purpose-driven company? What is a purpose-driven business? And what does purpose look like in practice?

Come join us to explore these questions and learn how purpose-driven companies can create a sustainable competitive advantage.